3rd December 2025
A new and profound truth has been unearthed: if a lot of people voluntarily watch a two-minute advertisement for a film, they might also be interested in watching the film itself.
It’s a shocking revelation, I know.
And it is with this groundbreaking insight that we approach the breath taking trailer for Emerald Fennell’s Wuthering Heights.
A film we worked heavily on.
And a film which has, at the time of writing, been ‘viewed’ over 21 million times.
A number which, we imagine, is quite good.
“But does this mean it will do well at the Box Office?” I hear you ask.
Well, funny you mention it, as there is now a formula to work that out.
And it’s rather clever.
Someone, working working from an uber cool office, looked at some spreadsheets and discovered a useful correlation.
A ‘correlation coefficient’, they call it.
For the relationship between YouTube views and box office success, that number is +0.87.
Remember that number.
It’s important.
It means the relationship is ‘very strong’.
It means that for every million clicks on the little thumbnail, a studio can expect to see another $1.14 million magically appear in its coffers during the opening weekend. It’s a kind of digital alchemy.
Turning clicks into cash.
And so, the 21 million views for Wuthering Heights aren’t just 21 million instances of potential audiences looking up from their phones; they are data points.
They are a prediction.
A prophecy, written in the cold, hard language of analytics, that this film is destined for success.
It will be a hit.
The data says so.
There’s no need to even see it, really.
The outcome has been predetermined by the algorithm.
You can watch the trailer below.
Or don’t.
You’ve probably already been counted.
