Nationwide – In your best interest

8 July 2024 | 5 min read

The latest in a series of irreverent ads that feature ‘The Wire’ legend Dominic West as the snooty and self- centred CEO of a fictional rival to Nationwide.

Possibly a slight own goal as in it his long suffering assistant claims that Nationwide isn’t closing branches. The Advertising Standard Authority took issue with this statement and banned it in its existing form.

A previous ad in the series had also garnered complaints from a real high street rival as its building could be seen in the distance in the view from DW’s office window.
Nonetheless, it’s very funny.